The Zeitgeist is the spirit of the age or spirit of the time, as described on Wikipedia, it is the intellectual fashion or dominant school of thought which typifies and influences the culture of a period.
Google every year tries to reveal the Zeitgeist of the world from its most searched topics.
The site’s description briefly says: “2012 was a year of big moments, from global games to historical elections and everything in between. With this site, we’ve analyzed over one trillion queries to showcase what the world searched for. Our year-end Zeitgeist is just a small sampling of the queries and search trends that we found interesting this year. Go beyond what we’ve shared here by using these tools to discover more about global and regional search terms over time.[…] We filtered out spam and repeat queries to build lists that best reflect the spirit of 2012.”
The Google Zeitgeist 2012 website shows the world’s most searched topics split into overall searches, people, concerts, events, movies, books and many more categories. Users can also split up the statistics by country, and depending on the category, see results as “trending” searches or “most searched”. “Trending” is defined as search queries with the highest amount of traffic over a sustained period in 2012 as compared to 2011. “Most searched” ranks items by the largest volume of searches.
Browsing Google Zeitgeist 2012 by country and choosing Italy there are 10 “Trending” (Searches, People, Concerts, Exhibitions, Films, Books, Tickets for football matches, How to, What does it mean?, Recipes) and 2 “Most Searched” topics (Areas in Google Maps, Local Places in Google Maps) that sum up the Italians’ behavior on Google and therefore their choices and their tastes.
What’s really interesting for us is to read the “Most Searched” Areas in Google Map where they appear the 10 most popular areas of Italy during 2012 and find out the 5th and 7th place in the ranking respectively occupied by Salento and Porto Selvaggio. This makes us proud and encourages us to continue in our work, especially if we think that when we started in 2004 the words “Salento” and “Porto Selvaggio” were considered an error by search engines and users were taken to other places.
Just 2 ½ hours from London’s Stanstead Airport, you will discover a land of extraordinary colours starting from the rich red earth, the silvery green of the olive trees and the lush green of the vineyards, contrasting with the whiteness of the local rocks and stone and pink villas, all set against the exquisite backdrop of the Mediterranean, pale turquoise by day changing, with the intensity of an orange sunset, into a deepest blue. This is a very antique land, rich in history and culture together with a vast natural landscape offering miles of beaches and crystal clear waters set in a Mediterranean heritage offering, cathedrals monuments and grand buildings in the Baroque style, fortified towers, archaeological sites, enclosed feudal farmhouses and every type of villa from opulent palaces to modest family dwellings. Experience all of this! All the year round! Yes, the climate is always mild and here the sun shines almost every day. Apart from swimming and beach life, you may chose to maybe explore the “Natural Park of Portoselvaggio” famous for it’s Macchia Mediterranea, the natural occurring scrubland of low trees and bushes made up from aromatic myrtle, jasmine, rosemary, thyme and broom and many other species. Or you may prefer to go shopping in Nardo and other towns in the area. Prices locally are amongst the lowest in Italy offering excellent value for money. As if that were not enough, during your stay there are numerous diversions open to all ages, such as; boating, scuba diving, mountain biking, fishing, cave explorations, etc. Or you can simply relax and indulge an appetite for healthy eating with our nutritious Mediterranean cuisine. Discover our regional specialities, just-caught fish, acclaimed local wines, our locally produced olive oil, our tempting dessert dishes, liqueurs and more. For those who want music, come and lose yourself in Pizzica, a fast and exciting rhythm using tambourine, accordion and violin, or prepare to dance till dawn in one of our cool disco clubs or under the stars with numerous live music events. Experience the warmth of the welcoming people of Puglia... Go to Nardò!
Brindisi (BDS) is the nearest airport and Ryanair flies directly from London Stansted on Tuesday, Thursday and Saturday. Check for a low-cost flight on www.ryanair.com and click on Aeroporti di Puglia website to get more information about the airport facilities.